The making of “A greener Apple” by Veerle Pieters, a great article about her project and a more beautiful response of Steve Jobs.
“It doesn’t happen that often that we receive an unusual project request. You know, *that* project that makes your eyebrows raise and where you need some time to think about it before agreeing to it. That’s exactly what happened to us a few months ago…
I’m talking about the design for the “Green my Apple” campaign website. I’ve always been a passionate Mac user since the beginning of my design carreer. So the morning that I received this particular request, it raised my eyebrows a bit and had me stunned for a moment. Not only is it about one of my favorite brands, but also a tool that I use every day. So I had to let it all sink in a bit and read what the campaign was about. In the end I had the feeling the whole thing made…“