Coca-Cola Europe summer campaign with Faithless
Posted by Sibran - 22/05/07 at 10:05:57 am
On Friday, Coca-Cola Europe launched this integrated summer campaign, which marries the musical talents of British band Faithless and the visual artistry of Paranoid Projects. Produced out of New York’s Driver, it features a music video telling the story of Mr. Neant (”Mr. Non-existent” in French), a black blob of a character who travels the world digesting negative experiences, spewing them back out as transformed bits of beauty.
http://www.faithless.coca-cola.com/html/start.html
May 22, 2007 | In Great site |
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